Public Relations Account Executive

About the role

COCO Public Relations is seeking a dynamic Public Relations Account Executive to join its award‑winning team. You will work on integrated PR, media, and influencer‑driven campaigns for leading luxury lifestyle brands across Singapore and the region.

Key responsibilities

• Proactively pitch compelling story angles and secure editorial placements across tier‑one and niche media outlets.
• Build, grow, and manage an influencer roster, handling outreach, contracting, briefing, content approval and performance tracking.
• Develop and maintain a robust media and influencer database tailored to each client’s industry.
• Manage day‑to‑day client servicing, correspondence, and account administration with professionalism and responsiveness.
• Draft a full range of communications collateral, including press kits, feature pitches, opinion pieces, bios, FAQs and briefing notes.
• Coordinate media and influencer engagements such as interviews, press trips and product seedings.
• Contribute to new‑business proposals, agency presentations and campaign ideation.
• Track campaign KPIs, media coverage quality and influencer deliverables, presenting findings to clients in a clear, structured manner.
• Stay abreast of media trends, social‑media developments and the broader communications landscape in Singapore and the region.

Required profile

• 1–2 years of PR experience, preferably within a public‑relations agency or communications consultancy.
• Demonstrable, strong media relationships with journalists and editors across Singapore’s key media landscape (non‑negotiable).
• Proven track record of securing coverage across print, online and broadcast channels.
• Hands‑on experience in influencer identification, outreach, campaign coordination and reporting.
• Exceptional written and verbal communication skills, with the ability to tailor messaging for different audiences and platforms.
• Strong project‑management abilities, capable of handling multiple client accounts and deadlines simultaneously.
• Knowledge of social‑media platforms and familiarity with influencer‑marketing metrics and tools.
• A resourceful, detail‑oriented team player who takes initiative.

Required skills

• Strong media relationships with Singapore journalists and editors.
• Experience in influencer outreach, contracting and performance tracking.
• Excellent written and verbal communication.
• Project‑management and multitasking capabilities.