Team Lead – Roadshow Sales (Singapore)

About the role

We are seeking an energetic Team Lead to head our Roadshow Sales team in Singapore. The role involves driving enrolment for digital upskilling programmes through outdoor events, exhibitions and other promotional activities while ensuring a professional customer experience.

Key responsibilities

• Lead, motivate and manage the Roadshow Sales team to achieve enrolment and sales targets.
• Set daily and event‑level targets, monitor individual and team performance.
• Coach team members on customer engagement, product knowledge, sales techniques and closing skills.
• Support onboarding and on‑the‑job training for new members.
• Identify performance gaps and develop improvement plans.
• Lead the team at roadshows, exhibitions, mall activations, career fairs and other promotional events.
• Engage the public, create awareness of digital skills programmes and guide prospects on suitable career pathways.
• Convert enquiries into enrolments and ensure a professional, energetic presence throughout each event.
• Coordinate team deployment, breaks and daily activities during roadshows.
• Drive lead generation, follow‑ups, applications and enrolments generated from roadshows.
• Monitor leads and ensure timely follow‑up via calls, messages and other channels.
• Handle escalated customer enquiries and support the team in overcoming objections.
• Track sales and enrolment progress, providing regular updates to management.
• Identify opportunities to improve conversion rates and overall roadshow performance.
• Ensure roadshow activities are executed according to company guidelines.
• Maintain accurate records of leads, applications, enrolments and sales performance.
• Prepare daily or event‑based performance reports as required.
• Work closely with Sales and Operations teams to coordinate upcoming roadshows and campaigns.
• Ensure team members adhere to company policies, customer service standards and event requirements.

Required profile

• At least a diploma holder with good English proficiency.
• 2–3 years of experience in sales, retail, events, customer service or business development.
• Prior team‑leading or supervisory experience preferred.
• Strong communication and interpersonal skills.
• Demonstrated ability to lead, motivate and coach a team towards sales targets.
• Comfortable working in a fast‑paced, target‑driven environment.

Required skills