Account Based Marketing Manager

About the role

HP is looking for an Account Based Marketing (ABM) Manager to drive ABM execution for priority global enterprise accounts. The role partners closely with Sales and cross‑functional marketing teams to develop and activate personalized campaigns that influence pipeline and revenue growth.

Key responsibilities

• Partner with Sales to identify priority accounts, define objectives, growth opportunities, whitespace and stakeholder priorities.
• Develop account‑specific ABM plans for 1:1 and 1‑few campaigns aligned with sales motions and business outcomes.
• Request and leverage account insights such as customer priorities, install base, buying committee, competitive landscape, propensity signals and engagement history.
• Facilitate account planning sessions with Sales, the ABM Center of Excellence, agencies and other partners.
• Translate strategy into clear campaign briefs, messaging, value propositions, plays and activation plans.
• Create personalized assets using modular content, including account POVs, executive briefs, emails, landing pages, event invitations, digital ads, direct mail and sales enablement materials.
• Orchestrate multi‑channel activation across digital, paid media, LinkedIn, email, executive outreach, events, webinars, direct mail and sales outreach.
• Enable Sales with relevant messaging, content, engagement signals and next‑best actions for target accounts.
• Track engagement, buying‑committee reach, campaign performance, opportunity movement and pipeline influence; report results with Marketing Operations and Insights.
• Continuously optimize programs based on performance data, customer signals, sales feedback and regional learnings; capture best practices for scaling.

Required profile

• Strategic and execution‑oriented B2B marketer.
• Ability to align closely with Sales, understand account needs and move quickly from insight to activation.
• Comfortable collaborating with cross‑functional teams including ABM CoE, agencies, Marketing Operations and Insights.

Required skills

• LinkedIn