APJ Web & SEO Manager – Digital Experience Team

About the role

As the APJ Web & SEO Manager within Infor’s Digital Experience Team, you will be the regional authority for website management, search engine optimisation and localisation of digital content across Japan and other APJ markets. Reporting to the Director, SEO & Content Strategy, this hands‑on individual‑contributor role ensures regional sites are discoverable, relevant and performant on search platforms such as Google, Yahoo Japan, Naver and Baidu.

Key responsibilities

• Manage day‑to‑day SEO and website operations for Japan and broader APJ markets, acting as the subject‑matter expert for organic search performance.
• Lead keyword research and search‑demand analysis to shape content strategy, on‑page optimisation and localisation priorities.
• Conduct website audits and competitive content‑gap analyses to identify opportunities for visibility and conversion improvements.
• Localise global web content for APJ audiences, adapting language, messaging, structure and SEO best practices for each market.
• Source, brief and develop new regional pages, landing experiences and supporting assets to close SEO gaps.
• Coordinate with regional marketing stakeholders across multiple time zones to prioritise updates and align initiatives with business goals.
• Partner with the Singapore‑based creative team to manage localisation workflows, QA reviews and publishing schedules.
• Monitor and report SEO and website performance, ensuring compliance with accessibility standards and brand guidelines.

Required profile

• Proven experience managing SEO and website optimisation for multiple Asian markets, preferably including Japan.
• Strong understanding of regional search ecosystems (Google, Yahoo Japan, Naver, Baidu) and localisation nuances.
• Ability to work independently and collaborate with cross‑functional teams across different time zones.

Required skills

• SEO best‑practice implementation
• Keyword research and search‑demand analysis
• Website audit and competitive gap analysis
• Content localisation and on‑page optimisation
• Performance monitoring and reporting