Assistant Product Marketing Manager

About the role

The Assistant Product Marketing Manager supports the creation and execution of product‑focused marketing initiatives, ensuring that storytelling aligns with commercial goals. Working closely with merchandising, e‑commerce, and store operations, the role drives campaign excellence and monitors performance across the product portfolio.

Key responsibilities

• Support the development of annual, seasonal and monthly marketing plans that translate business objectives into product calendars.
• Analyse sales results, campaign performance and customer insights to identify opportunities, risks and ROI.
• Lead product‑centric campaigns that highlight innovation, fabric, functionality and the LifeWear philosophy across digital, in‑store, PR and activation channels.
• Collaborate with merchandising, store operations and e‑commerce teams to ensure seamless execution of campaigns.
• Assist the Product Marketing Manager in team projects, share best practices and foster a culture of continuous improvement.
• Demonstrate UNIQLO’s values of humility, discipline, speed, accountability and customer focus while remaining adaptable in a fast‑paced environment.

Required profile

• Commercially minded with strong organisational and detail‑orientation skills.
• Ability to thrive in a fast‑paced retail environment and adapt quickly to changing priorities.
• Commitment to continuous learning, openness to feedback and alignment with UNIQLO’s cultural values.

Required skills

• 4‑6 years of marketing experience, preferably in retail, fashion, FMCG or consumer goods.
• Proven experience managing integrated marketing campaigns across multiple channels.
• Strong analytical abilities to interpret business performance and marketing metrics.