Community Activation Executive – Singapore

About the role

Supermom connects millions of mothers across Southeast Asia with brands and resources that matter in their parenting journey. As a Community Activation Executive you will work directly with Key Opinion Mothers (KOMs) to create authentic user‑generated content and organise community events that influence parenting decisions.

Key responsibilities

• Develop and execute UGC campaigns with KOMs, ensuring content aligns with client goals while preserving the authentic voice of the community.
• Manage the full campaign lifecycle from brief through post‑campaign reporting and recommendations.
• Serve as the day‑to‑day point of contact for brand partners, internal teams and external clients.
• Lead client check‑ins, present progress updates and proactively suggest optimisations.
• Plan and coordinate community events where KOMs and mothers connect, share experiences and create meaningful impact.
• Track and analyse campaign performance using data‑driven insights to improve engagement and demonstrate ROI.
• Stay ahead of social media trends, platform shifts and AI‑driven content tools to keep activations fresh and effective.

Required profile

• 1–3 years of experience in community activation, digital marketing or social media management (agency experience a plus); fresh graduates with strong portfolios are welcome.
• Comfortable managing content creators and curating user‑generated content.
• Strong communicator who builds trust with clients and community members.
• Analytically curious, able to turn engagement data into actionable recommendations.
• Passionate about social media trends, content formats and AI‑powered creation tools.
• Organised and calm under pressure, capable of handling multiple campaigns and brand relationships simultaneously.
• Proficient in English; an additional Southeast Asian language is a strong plus.

Required skills