Content & Communications Specialist

About the role

ASUS Singapore is seeking a Content & Communications Specialist to join its marketing team. The role will shape how the brand and its products are presented across digital, social, website, EDM and media channels, supporting product launches and ongoing campaigns.

Key responsibilities

• Develop and execute content strategies aligned with product launches, marketing campaigns and business objectives.
• Maintain and update website content, ensuring SEO optimisation and organic visibility.
• Manage ASUS ExpertBook social media channels, create engaging posts and email newsletters (EDMs) to drive reach and audience growth.
• Coordinate EDMs for product launches, promotions and events, adapting messaging for different digital platforms.
• Support PR and media relations, including press releases, product reviews, influencer collaborations, media briefings and interviews.
• Collaborate with Product Marketing, Design, Performance Marketing and E‑Commerce teams to translate product stories into compelling content.

Required profile

• Creative storyteller with strong written communication skills.
• Ability to identify consumer, industry and technology trends to generate relevant content ideas.
• Experience working cross‑functionally with marketing, design and e‑commerce teams.

Required skills

• Content strategy and planning.
• Website and SEO optimisation.
• Social media management and community engagement.
• Email marketing (EDM) creation.
• PR, media relations and influencer coordination.