Content Manager

About the role

As a Content Manager within Grab’s Internal Communications & Content team, you will be the primary storyteller for the corporate brand across the regional Inside Grab blog and social channels. Reporting to the Internal Communications & Content Manager, you will craft and amplify narratives that showcase product innovation, social impact and the people behind the platform.

Key responsibilities

• Own the editorial calendar for Inside Grab, planning and commissioning stories on product, thought leadership, ESG and industry trends for a Southeast Asian audience.
• Create and execute platform‑native content for Instagram, TikTok and emerging channels, driving audience growth through organic and paid strategies.
• Produce multimedia assets – videos, presentations, articles and social posts – from ideation through scripting, editing and publishing.
• Collaborate with Product, Engineering, ESG, Communications and People teams to translate complex topics into clear, culturally relevant stories.
• Analyse Google Analytics, platform insights and performance data to optimise discoverability, distribution and engagement.
• Apply GEO, SEO and paid‑media techniques to maximise reach and impact of all content.

Required profile

• 6+ years of experience in content marketing, journalism or corporate communications.
• Proven ability to manage editorial calendars and produce high‑quality multimedia content.
• Strong storytelling skills with a track record of turning technical subjects into engaging narratives for diverse audiences.

Required skills

• Google Analytics
• Search Engine Optimisation (SEO)
• Generative Engine Optimisation (GEO)
• Paid media strategy
• Instagram and TikTok content creation
• Multimedia production (video, presentation, article)