Content Marketing Manager

About the role

As a Content Marketing Manager you will lead the creation and execution of data‑driven content strategies across multiple digital platforms. Reporting to the Marketing Lead, you will craft compelling narratives that boost brand visibility, enhance social media impact, and generate qualified leads.

Key responsibilities

• Develop and execute content strategy for social channels (X/Twitter, Instagram, LinkedIn, TikTok) while maintaining a consistent brand voice.
• Collaborate with the Marketing Lead to align content initiatives with overall campaign objectives.
• Create and maintain comprehensive content calendars for various digital channels.
• Write persuasive copy for social posts, email campaigns, website pages, and other marketing assets.
• Partner with cross‑functional teams (Speakers, Sponsors, Business Analysts, Community) to support their goals through strategic content.
• Monitor performance metrics, analyze data, and optimise content for higher engagement.
• Report on key performance indicators and provide actionable insights.
• Conduct competitor analysis and stay updated on trends in web3, AI, and FinTech.

Required profile

• 3‑5 years of experience in content marketing or a similar role.
• Strong writing and editing abilities with meticulous attention to detail.
• Proven track record of creating content that drives engagement and lead generation.
• Experience managing multiple projects and meeting deadlines in a fast‑paced environment.
• Excellent collaboration skills and ability to work with cross‑functional teams.
• Critical thinking, problem‑solving mindset, and proactive ownership.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Knowledge of cryptocurrency, web3, or AI is a plus.

Required skills

• Proficiency with social media analytics tools and performance tracking.