Digital Experience Specialist (Web)

About the role

We are seeking a Digital Experience Specialist (Web) to own and continuously improve our global marketing websites. The role will act as the central hub for website initiatives, ensuring a consistent, engaging, and conversion‑focused experience across markets.

Key responsibilities

• Take day‑to‑day ownership of global marketing websites and serve as the primary contact for all website‑related requests within Marketing.
• Lead website improvement and revamp projects from requirements gathering through design, development, QA and launch.
• Review site structure, navigation and user journeys, identifying and implementing optimisation opportunities.
• Coordinate localisation of website content for multiple markets, adapting messaging, user behaviour, products and regulatory requirements while maintaining brand consistency.
• Continuously analyse UX and conversion funnels, using GA4, heatmaps, funnel analysis and other analytics tools to recommend and implement enhancements.
• Support A/B testing and CRO initiatives, collaborating with Performance Marketing to optimise landing pages and improve conversion rates.
• Manage cross‑functional project teams—including Design, Development, SEO, Performance Marketing, Branding, Product, Legal and Regional Marketing—to deliver projects on time and meet business goals.

Required profile

• Strong understanding of web experience, user‑experience principles and digital marketing.
• Proven ability to translate business and marketing requirements into clear briefs for designers, developers and other stakeholders.
• Excellent project‑management skills with a track record of delivering website projects from concept to launch.
• Analytical mindset with experience interpreting web‑analytics data to drive optimisation.
• Effective communication and collaboration across global and regional teams.

Required skills

• Google Analytics 4 (GA4)
• Heatmap tools
• Funnel analysis
• A/B testing platforms
• Conversion Rate Optimisation (CRO) techniques
• Web analytics platforms