Digital Marketing Executive

About the role

The Digital Marketing Executive will support the development and execution of regional marketing initiatives to strengthen Biomedia Holdings' brand presence, generate demand, and support commercial growth across ASEAN. Working closely with product, sales, and local teams, the role ensures integrated campaigns and consistent brand messaging.

Key responsibilities

• Develop and execute regional marketing plans aligned with business objectives.
• Lead regional marketing campaigns from planning through execution, coordinating internal and external stakeholders.
• Manage the Group's regional social media platforms, ensuring consistent branding and engagement.
• Lead Search Engine Marketing (SEM) initiatives, including budgeting and performance tracking.
• Maintain and optimise corporate websites through SEO, UX improvements, and analytics.
• Oversee eCommerce platforms, product information, online campaigns and promotions.
• Plan and execute digital initiatives across social media, email, content, display advertising and other channels.
• Monitor and analyse performance using digital analytics tools, providing regular reports and recommendations.
• Develop marketing collateral such as brochures, presentations, videos and sales tools.
• Coordinate participation in exhibitions, conferences, webinars and sponsorships.
• Support CRM platform adoption, data integrity, reporting and insights.

Required profile

• Degree in Marketing, Communications, Business, Life Sciences or related field.
• 2–4 years of relevant marketing experience, preferably in healthcare, life sciences, medical devices or diagnostics.
• Proven ability to manage multiple projects and meet deadlines within budget.

Required skills

• Search Engine Marketing (SEM)
• Search Engine Optimisation (SEO)
• Website analytics
• Digital analytics tools
• CRM platform management
• eCommerce platform management
• Social media management