Director, Insights & Analytics – Southeast Asia

About the role

The Director, Insights & Analytics for the Southeast Asia (SEA) Business Unit at Mondelēz International will lead the end‑to‑end insights and analytics function across brands, markets and growth initiatives. Reporting to the BU President and sitting on the SEA Leadership Team, the role translates consumer, shopper and market intelligence into strategic advantage and drives the adoption of AI‑enabled analytics.

Key responsibilities

• Contribute to the BU Strategic Plan and Annual Contract by articulating cross‑category consumer and market issues, implications and growth opportunities.
• Identify and anticipate key consumer and market trends that influence BU strategy and ensure consistent measurement and learning across SEA markets.
• Develop and champion capabilities such as Consumer Map, Consumer Journey, and brand‑strategy planning tools.
• Promote advanced modelling and analytics to improve return on marketing investments and guide marketing, trade spend and pricing strategies.
• Lead the adoption of AI/ML tools, predictive analytics, social listening and generative AI to automate insight generation and accelerate decision‑making.
• Build a future‑ready I&A operating model that reduces manual effort, increases speed‑to‑insight and enables self‑serve analytics for business partners.
• Provide consolidated reporting on in‑market performance, forecasts and brand metrics, and drive benchmarking on innovation.

Required profile

• Senior strategic leader with proven experience heading an Insights & Analytics function, preferably in consumer‑goods or snacking.
• Strong partnership skills with Marketing, Commercial and Managing Directors to shape growth strategy.
• Demonstrated ability to translate consumer, shopper and market intelligence into actionable business plans.
• Track record of driving growth through data‑driven insights and advanced analytics.
• Comfort operating at a regional level across multiple SEA markets and influencing senior leadership.

Required skills

• AI/ML tools
• Advanced analytics platforms
• Predictive analytics
• Social listening tools
• Automated reporting
• Generative AI solutions