Ecommerce & Performance Marketing Senior Executive

About the role

Actxa is looking for a hands‑on, metrics‑driven Ecommerce & Performance Marketing Senior Executive to own the performance funnel across paid media, marketplaces and organic discovery. You will ensure the Actxa Core Smart Ring and AI Glucose Scan are visible wherever customers search, from search engines to AI answer platforms.

Key responsibilities

• Plan, launch and optimise paid campaigns on Meta, Google (Search, Shopping, Performance Max) and TikTok, meeting revenue, CAC and ROAS targets.
• Manage budgets, reallocate spend to top‑performing audiences, creatives and placements.
• Build and maintain audience segmentation, retargeting and look‑alike strategies.
• Collaborate with creative teams to brief, test and refine ad creative through structured A/B testing.
• Monitor pixel, conversion tracking, attribution and troubleshoot issues (iOS/privacy changes, Meta CAPI, GA4).
• Manage product listings and storefronts on Shopee, Lazada, Amazon and Actxa’s DTC site, ensuring accurate titles, images, pricing and regulatory compliance.
• Run marketplace ads and boosted listings to improve visibility and conversion.
• Maintain consistent product content and monitor marketplace health metrics (conversion rate, ratings, stock, competitor pricing).
• Drive organic visibility through SEO and Generative Engine Optimization (GEO).
• Support distributors and retail partners with marketing tools and assets.

Required profile

• Hands‑on, metrics‑driven mindset.
• Comfortable building Meta Advantage+ campaigns, optimizing marketplace catalogues, briefing retail sales teams and analysing organic traffic changes.
• Strong analytical skills and ability to troubleshoot tracking and attribution issues.

Required skills

• Meta (Facebook) Ads Manager and Advantage+ campaign setup.
• Google Ads (Search, Shopping, Performance Max).
• TikTok Ads platform.
• Marketplace management on Shopee, Lazada and Amazon.
• SEO and Generative Engine Optimization (GEO).
• Google Analytics 4 (GA4) and Meta Conversions API (CAPI).
• Pixel and conversion tracking implementation.
• Audience segmentation, retargeting and look‑alike creation.
• A/B testing of ad creative and copy.