Marketing & Performance Executive

About the role

We are seeking a Marketing & Performance Executive to bridge creative storytelling with data‑driven marketing. You will develop high‑converting ad concepts, analyse performance metrics and collaborate with creative teams to launch effective campaigns.

Key responsibilities

• Track and evaluate CPM, CTR, conversion rates, CPP, ROAS and spend to measure creative efficiency.
• Diagnose why specific ads succeed or fail and translate insights into actionable creative direction.
• Develop new hooks, creative angles and controlled variations based on campaign learnings.
• Brainstorm and build actionable briefs for static ads and short‑form video content.
• Write clear, engaging ad copy, headlines and email marketing content designed to convert.
• Monitor customer behavior, competitor strategies, creative trends and the Meta Ad Library to source winning formats.
• Partner with designers, videographers, editors and content creators to bring briefs to life.
• Upload, organise and double‑check marketing assets and campaign builds.
• Review all creative and copy assets before publishing to ensure high standards.
• Maintain precise testing records, clear campaign notes and provide concise daily updates.

Required profile

• Prior experience (or strong internships/projects) in digital marketing, creative strategy, paid social or content marketing.
• Comfortable interpreting performance‑marketing metrics and converting data into creative direction.
• Excellent written English with a punchy, clear tone.
• Hands‑on familiarity with Meta Ads Manager, Canva and standard digital marketing software.
• Portfolio or work samples showing campaigns, ad creatives, copy or marketing materials you contributed to.

Required skills

• Meta Ads Manager
• Canva