Performance Marketing Manager

About the role

We are looking for a senior, hands‑on Performance Marketing Manager to own end‑to‑end digital acquisition for Blood in Singapore and the No Days Off brand across the region. You will set the paid‑media strategy, allocate budgets, define audience and creative direction, and execute campaigns yourself while partnering with brand and growth leadership.

Key responsibilities

• Develop and execute performance‑marketing strategies on Meta, TikTok, Google and marketplace platforms (Shopee, Lazada) to drive traffic, conversions and repeat purchases.
• Manage budgets, pacing and ROAS targets, continuously re‑allocating spend based on performance data.
• Design, run and analyse structured A/B tests on audiences, creatives, offers and landing pages, applying a test‑learn‑optimize cycle daily.
• Build and optimise retargeting segments and high‑impact audience pools for maximum ad efficiency.
• Define creative briefs for performance content (UGC, testimonials, educational assets) and iterate creative assets based on data insights.
• Scale winning campaigns quickly while pausing or pivoting under‑performing ads.

Required profile

• Proven experience managing paid‑media campaigns at a senior level, preferably in consumer‑goods or e‑commerce.
• Strong analytical mindset with the ability to make independent decisions on channel mix and budget allocation.
• Comfortable working autonomously and collaborating directly with brand and growth teams.
• Excellent communication skills to translate performance data into clear creative recommendations.

Required skills

• Meta (Facebook/Instagram) advertising
• TikTok advertising
• Google Ads (Search, Display, Shopping)
• Shopee and Lazada marketplace advertising
• A/B testing and experiment design
• Audience segmentation and retargeting
• Budget management and ROAS optimisation