Performance Marketing Specialist

About the role

We are looking for a highly‑driven Performance Marketing Specialist to join foodpanda’s regional team. You will own and optimise paid search and paid social campaigns across 16 APAC and European markets, driving customer acquisition, engagement and retention.

Key responsibilities

• Plan, launch and optimise evergreen and integrated performance campaigns on paid search and paid social platforms.
• Own channel budgets, pace spend against targets and reallocate to the highest‑ROI opportunities.
• Leverage AI and automation tools to streamline campaign setup, bid management, reporting and creative iteration.
• Collaborate cross‑functionally and cross‑regionally to develop and track high‑impact concepts.
• Identify growth opportunities, design experiments and present data‑driven recommendations.
• Track performance benchmarks, analyse results and continuously improve best‑in‑class practices.
• Report on channel performance, support budget decisions and provide clear ROI insights to stakeholders.

Required profile

• 3+ years of hands‑on experience managing performance marketing campaigns (Web & App) on major channels such as Google, Apple, Meta or TikTok.
• Proven track record of channel innovation and successful app‑performance campaigns (e.g., Google App Campaigns, Apple Search Ads).
• Solid knowledge of analytics tools like Google Analytics, Adjust or Appsflyer.
• Experience with pixel and mobile app measurement, and ability to resolve ad‑operations tracking issues.
• Familiarity with additional performance channels or tools (e.g., Snapchat, Smartly, Google Display).

Required skills

• Google Ads / Google App Campaigns
• Apple Search Ads
• Meta Ads (Facebook/Instagram)
• TikTok Ads
• Google Analytics
• Adjust
• Appsflyer
• Pixel tracking & mobile app measurement
• AI‑driven automation tools for campaign management