Product Marketing Manager

About the role

The Product Marketing Manager will lead end‑to‑end product marketing strategy and execution, linking compelling brand storytelling with commercial performance for UNIQLO. This role balances strategic planning with operational excellence in a fast‑paced retail environment.

Key responsibilities

• Develop and lead annual, seasonal, and monthly marketing strategies aligned with company business targets.
• Translate mid‑term ambitions into yearly building blocks, seasonal frameworks, and monthly campaign calendars.
• Ensure product focus aligns with sales priorities, inventory strategy, and growth ambitions.
• Collaborate closely with merchandising, e‑commerce, in‑store visibility, and store operations teams.
• Read, interpret, and analyze P&L statements to connect marketing initiatives to sales performance and margin improvement.
• Monitor campaign ROI, provide post‑campaign analysis and actionable insights.
• Lead product‑focused campaigns that highlight innovation, fabric, functionality, and LifeWear philosophy across digital, in‑store, PR and activation channels.
• Act as a bridge between marketing, merchandising, store operations and e‑commerce to ensure timely product launches.
• Mentor and develop product marketing team members, fostering a high‑performance, collaborative culture.

Required profile

• Minimum 8 years of solid marketing experience, preferably in retail, FMCG, consumer goods, fashion or lifestyle.
• Commercially astute, highly analytical, detail‑oriented and adaptable in a fast‑paced environment.
• Strong understanding of P&L statements and ability to link marketing actions to sales and margin outcomes.
• Proven ability to lead cross‑functional teams and mentor junior marketers.

Required skills

• Product storytelling and campaign execution across digital, in‑store, PR and activation channels.
• P&L analysis and ROI monitoring.
• Cross‑functional collaboration with merchandising, e‑commerce, store operations and visual teams.