Regional Marketing Executive

About the role

The Regional Marketing Executive will design, drive and implement the marketing action plan for Air France and KLM across Trade (B2T) and Corporate (B2B) clients in the South‑East Asia and Oceania region. The role focuses on maximizing brand exposure to trade partners and corporate clients while providing up‑to‑date, high‑quality communications.

Key responsibilities

• Manage B2B and B2T marketing communications, update content, coordinate e‑newsletters and maintain the regional trade/corporate website.
• Design and support regional marketing action plans, produce sales presentations, flyers and branded merchandise, and organise events such as trade seminars and aircraft visits.
• Ensure compliance with marketing guidelines, benchmark innovative campaign concepts and drive brainstorming sessions.
• Oversee marketing and Trade Marketing Fund budgets, track expenses, consolidate forecasts and ensure resources are available.
• Lead or support transversal projects (e.g., NDC, sustainability initiatives) by defining action plans, priorities and road‑maps.

Required profile

• Strong understanding of marketing activities and customer interactions, preferably B2B and B2T.
• Knowledge of airline commercial operations, preferably passenger division.
• Good knowledge of Microsoft Office applications.

Required skills