Senior Digital Marketing Specialist – Asia Pacific (ex‑China)

About the role

The Senior Digital Marketing Specialist will act as the regional expert for digital growth, marketing technology, analytics and performance marketing across Asia Pacific (excluding China). You will design, implement and optimise the technical foundations that drive customer acquisition, lead generation and revenue growth while ensuring compliance with global standards and privacy regulations.

Key responsibilities

• Develop and execute regional digital growth strategies focused on acquisition, lead generation and revenue.
• Manage and optimise paid search, social, display, programmatic, affiliate and retargeting channels.
• Design and maintain digital tracking architecture, event schemas and tagging strategies across websites and landing pages.
• Establish measurement frameworks, dashboards and reporting solutions using Power BI and analytics platforms.
• Own attribution analysis and customer‑journey measurement across paid, owned and earned media.
• Design and run A/B and multivariate testing programmes to improve conversion rates.
• Evaluate, pilot and deploy AI‑enabled marketing solutions and automation workflows.
• Provide technical guidance to country marketing teams and manage agency relationships while ensuring data‑privacy compliance.

Required profile

• Bachelor’s degree in Marketing, Business, Data Analytics, Computer Science or related field; postgraduate qualifications are a plus.
• 8+ years of experience in digital/performance marketing, growth marketing or marketing technology.
• Proven track record managing large‑scale regional or multi‑market digital programmes.

Required skills

• Google Ads, GA4, Google Tag Manager (client‑side and server‑side).
• Meta Business Manager, LinkedIn Campaign Manager, Microsoft Advertising, TikTok Ads.
• Adobe Analytics, SEO platforms.
• Marketing automation platforms such as Marketo, HubSpot, Salesforce Marketing Cloud or Microsoft Dynamics.
• Experience with APIs, webhooks, server‑side tracking and customer data platforms (CDPs).
• Experimentation and conversion‑rate‑optimization tools.
• AI/ML, predictive analytics and automation solutions applied to marketing.
• Strong understanding of campaign tagging, event tracking, attribution models and data‑privacy regulations.