Senior Manager, Marketing Analytics

About the role

The Senior Manager, Marketing Analytics will lead the design, execution and interpretation of marketing analytics initiatives within Marriott’s Enterprise Data, Analytics & AI organization. The role quantifies the impact of marketing investments across channels, optimises budget allocation and provides actionable insights that drive strategic decisions for hotels and continental teams.

Key responsibilities

• Design and manage Marketing Analytics studies, including Marketing Mix Modeling, to measure channel performance.
• Analyse model outputs and ad‑hoc data to uncover trends, optimise spend and support strategic decisions.
• Translate complex analytical findings into clear, actionable recommendations for hotel‑level and continent‑level stakeholders.
• Partner with Continent Marketing, Performance Analytics and Data Strategy teams to align marketing spend with business priorities.
• Ensure governance and measurement frameworks are applied consistently across markets.

Required profile

• Bachelor’s degree in Business, Analytics, Statistics or a related discipline.
• Minimum 7 years of experience in analytics with a focus on marketing mix modeling or advanced marketing analytics.
• Strong statistical and analytical expertise, with the ability to conduct ad‑hoc analyses.
• Excellent written and verbal communication skills and proven stakeholder‑engagement capability.

Required skills

• Marketing Mix Modeling (MMM)
• Statistical analysis and advanced modelling techniques
• Campaign attribution and ROI analysis
• Incrementality testing
• Experience with marketing analytics platforms and performance measurement frameworks