Trade Marketing Executive – Brand Activation & Consumer Events

About the role

This position focuses on planning and executing trade marketing initiatives, including brand activations, roadshows and consumer events for a leading FMCG multinational. You will work closely with internal teams and external partners to bring campaigns to life and drive product visibility.

Key responsibilities

• Plan, coordinate and execute marketing campaigns, roadshows and brand activation events.
• Organise consumer sampling activities and promotional events.
• Manage vendors, agencies and partners, overseeing event logistics and creative assets.
• Coordinate production of marketing materials and ensure brand consistency.
• Monitor campaign performance, prepare reports and provide insights.
• Support packaging updates and ensure product label compliance.
• Gather customer feedback and relay it to relevant internal teams.

Required profile

• Experience in marketing, trade marketing, brand activation or event management.
• Strong hands‑on execution capability from planning to delivery.
• Ability to work independently and manage multiple projects.
• FMCG or consumer goods background is an advantage.
• Available to start within two weeks.

Required skills