AKA Services Imaging Lifecycle Director

About the role

The AKA Services Imaging Lifecycle Director leads equipment lifecycle and retention strategy across ANZ, Korea and ASEAN. The role turns customer needs, installed-base insights and lifecycle opportunities into offerings and go-to-market programmes that grow Options & Upgrades (O&U) and Digital Solutions revenue, improves profitability and retention and enhances customer satisfaction. It owns downstream product management, commercial activation and operating-plan delivery, coordinating Equipment, Services, Commercial, Marketing, Operations, Service Delivery and global product teams.

Key responsibilities

• Develop imaging lifecycle strategies with Equipment and Services teams, segment the installed base and lead end-of-support/end-of-life strategies (replacement, upgrades, retrofits, trade-ups).
• Own downstream management of O&U and Digital Solutions, including offers, pricing, packaging, sales plays and channel readiness, and act as regional product champion.
• Design lifecycle programmes and omnichannel campaigns, build sales tools, playbooks and training, and provide presales, configuration, demonstration and pricing support.
• Drive demand through ITO, CPQ and CRM processes, run daily management systems and regional bowler reviews, and deliver the O&U and Digital operating plan with healthy margins.
• Build account and fleet strategies, track forecasts and portfolio performance, and own execution from offer readiness to billing.
• Build customer evidence, partner with Clinical Applications and Customer Success, and develop subscription, renewal and outcome-based models.
• Lead regional launches, coordinate with country Commercial, Equipment, Service Delivery, Operations, Marketing and Finance, and simplify lifecycle and commercial processes.
• Comply with the Quality Manual, privacy and anti-competition policies and environmental health policies, and complete all planned quality and compliance training.

Required profile

• Bachelor's degree in Business, Marketing, Healthcare, Engineering or a related field, or equivalent experience.
• 10+ years' experience in Services, Sales, Marketing, Product Management or Commercial Operations, preferably in healthcare technology or medical imaging.
• Proven ability to turn growth strategy into multi-market go-to-market programmes, and strong commercial and analytical skills.
• Leadership and influence across global, regional and country stakeholders in a complex matrix.
• Experience with direct and indirect channels; sales and product demonstrations are advantageous.
• Preferred: Master's degree, experience across Equipment and Services commercial models, and lifecycle, EOGS, subscription or installed-base retention experience.