Imaging Lifecycle Director (ANZ, Korea, ASEAN)

About the role

The AKA Services Imaging Lifecycle Director leads equipment lifecycle and retention strategy across ANZ, Korea and ASEAN. The role turns customer needs, installed-base insights and lifecycle opportunities into go-to-market programmes that grow Options & Upgrades (O&U) and Digital Solutions revenue, improves profitability and retention and enhances customer satisfaction. It owns downstream product management, commercial activation and operating-plan delivery, coordinating Equipment, Services, Commercial, Marketing, Operations, Service Delivery and global product teams.

Key responsibilities

• Develop imaging lifecycle strategies with Equipment and Services teams, segment the installed base and lead end-of-support/end-of-life strategies (replacement, upgrades, retrofits, trade-ups).
• Own downstream management of O&U and Digital Solutions, including offers, pricing, packaging, sales plays and channel readiness, and act as regional product champion.
• Design lifecycle programmes and omnichannel campaigns, build sales tools, playbooks and training, and run specialist presales, configuration, demonstration and pricing support.
• Drive demand through ITO, CPQ and CRM processes, manage the O&U operating plan with healthy margins, and own execution from offer readiness to billing.
• Lead regional launches, build customer evidence and partner with Clinical Applications and Customer Success to drive adoption, renewals and subscriptions.
• Lead a regional team of lifecycle clinical product sales leads and coordinate with country Commercial, Equipment, Service Delivery, Operations, Marketing and Finance teams.
• Comply with the Quality Manual, privacy and anti-competition policies and environmental health policies, and complete all planned quality and compliance training.

Required profile

• Bachelor's degree in Business, Marketing, Healthcare, Engineering or a related field, or equivalent experience.
• 10+ years' experience in Services, Sales, Marketing, Product Management or Commercial Operations, preferably in healthcare technology or medical imaging.
• Proven ability to turn growth strategy into multi-market go-to-market programmes, and strong commercial and analytical skills.
• Leadership and influence across global, regional and country stakeholders in a complex matrix.
• Experience with direct and indirect channels; sales and product demonstrations are advantageous.
• Preferred: Master's degree, experience across Equipment and Services commercial models, and lifecycle, EOGS, subscription or installed-base retention experience.