B2B Industry Marketing Specialist – Narrative

About the role

Join TikTok Local Services to shape the narrative for B2B partners in the dine‑in, hospitality and travel sectors. You will translate industry insights into compelling value propositions that help merchants, creators and agencies succeed on TikTok.

Key responsibilities

• Conduct deep analysis of the dine‑in, hospitality and travel industries to uncover merchant, creator and agency needs.
• Leverage TikTok product capabilities to craft and communicate clear value propositions and selling points.
• Plan and execute market‑education programs such as industry summits, merchant conferences and thought‑leadership events.
• Develop industry‑specific methodologies, best‑practice guides and operational frameworks.
• Create data‑driven reports, case studies and success stories to reinforce platform influence.
• Analyze domestic and international lifestyle trends and design integrated communication strategies.
• Promote merchant success stories and disseminate industry value propositions through creative, results‑focused communications.

Required profile

• Experience in marketing, business analysis, strategic consulting or advertising measurement.
• Strong understanding of marketing science and advertising effect measurement logic.
• Ability to work with data models such as conversion attribution and brand‑lift analysis.
• Proven track record delivering B2B marketing narratives and industry strategy content.

Required skills

• Data‑analysis and attribution modeling concepts
• Strategic narrative development for B2B audiences