Brand Advertising Manager – Global Campaigns

About the role

MEXC is seeking a Brand Advertising Manager to lead global brand‑focused advertising initiatives. You will shape the company’s brand visibility across multiple markets, ensuring consistent messaging while driving user awareness and acquisition.

Key responsibilities

• Develop and execute worldwide brand advertising strategies to boost brand visibility and user mindshare.
• Plan, launch, and manage brand‑centric campaigns on platforms such as Google, Meta, YouTube, X (Twitter) and DSP networks.
• Continuously optimise communication structures to balance exposure, cognition and conversion, enhancing both brand value and business goals.
• Adopt a data‑driven approach, monitoring core metrics (impressions, CTR, brand search volume, conversion efficiency) and iterating campaigns accordingly.
• Ensure compliance with platform policies and maintain stable, high‑performance ad delivery.
• Collaborate with regional teams to tailor localized brand strategies for core markets.
• Work closely with design, content, PR and data teams to align creative assets with the global brand image.
• Stay updated on industry trends and competitor activity, providing strategic insights and recommendations.

Required profile

• Strong analytical mindset with a proven ability to interpret advertising performance data.
• Excellent collaboration skills to coordinate with cross‑functional and regional teams.
• Detail‑oriented, capable of ensuring brand consistency across diverse channels.
• Proactive and adaptable in a fast‑moving fintech environment.

Required skills

• Google Ads platform
• Meta (Facebook/Instagram) Ads platform
• YouTube Ads platform
• DSP (Demand‑Side Platform) advertising tools