Brand Marketing Specialist

About the role

We are partnering with a leading international hospitality and lifestyle group to strengthen its market positioning and drive brand evolution. The Brand Marketing Specialist will develop and execute the brand strategy across key markets, ensuring relevance, differentiation, and alignment with consumer expectations.

Key responsibilities

• Develop and implement a comprehensive brand strategy that supports commercial objectives.
• Lead the planning and delivery of integrated marketing campaigns across relevant channels.
• Collaborate with creative, media, digital, and external partners to create compelling brand experiences.
• Analyse consumer behaviour, market trends, and competitor activity to inform brand initiatives.
• Oversee brand communications and content to maintain consistency in tone, messaging, and visual identity.
• Align brand priorities with broader business goals, supporting new product launches and market opportunities.
• Monitor campaign performance using data and analytics, optimizing marketing investment.
• Act as a custodian of the brand, identifying opportunities to enhance equity and customer engagement.

Required profile

• Commercially astute, hands‑on brand marketer with a proven track record in brand strategy and execution.
• Strong analytical mindset with ability to translate consumer insights and market data into actionable plans.
• Excellent collaboration skills to work closely with commercial, digital, product, and operational teams.
• Creative thinker capable of developing differentiated brand experiences.

Required skills