Digital Marketing & Communications Specialist

About the role

The Digital Marketing & Communications Specialist will strengthen SHRI’s brand and digital presence by creating compelling content, managing online platforms, and leveraging AI‑enabled marketing tools. Working within the Communications, Events & Membership team, you will support integrated marketing initiatives across Membership, Academy, Corporate and Events.

Key responsibilities

• Create high‑quality written, visual and multimedia content for websites, EDMs, social media, presentations and campaigns.
• Develop articles, case studies, event highlights and thought‑leadership pieces that engage diverse HR audiences.
• Design digital assets, infographics and collaterals aligned with SHRI’s brand identity.
• Capture and edit photographs, videos and short‑form content for events and campaigns.
• Leverage AI tools to accelerate ideation, content creation, editing and design while maintaining brand consistency.
• Manage SHRI’s website, ensuring accurate, current and user‑friendly content.
• Create and update landing pages for events, programmes and campaigns.
• Oversee social media channels and email marketing platforms.
• Monitor website traffic, campaign performance and digital engagement using analytics tools, and recommend improvements.
• Support SEO, user‑experience optimisation and other digital marketing initiatives.

Required profile

• Proven experience in digital marketing, content creation and platform management.
• Ability to translate stakeholder ideas into clear, engaging communications.
• Strong analytical mindset to interpret performance data and drive improvements.

Required skills

• SEO
• Analytics tools
• AI‑enabled content creation tools

What we offer

• Opportunity to shape the digital voice of Singapore’s leading HR institute.
• Collaborative environment with exposure to HR professionals, business leaders and events.