Director - Head of Product Marketing

About the role

Eastspring, a global asset manager, is seeking a senior leader to own regional product positioning and drive go‑to‑market strategies across asset classes. The role will shape the value proposition, lead product launches and ensure commercial alignment with investment, distribution and marketing teams.

Key responsibilities

• Define and maintain Eastspring’s regional product positioning, value proposition and competitive differentiation.
• Develop go‑to‑market narratives for product launches, strategic campaigns and investment themes, articulating a clear "Why Buy, Why Eastspring, Why Now" message.
• Act as the strategic liaison between Investments, Product, Distribution and Marketing to ensure client‑centric, differentiated propositions.
• Partner with Distribution, Channel Marketing and Digital Marketing to activate propositions, driving engagement, sales effectiveness, shelf visibility, asset growth and retention.
• Lead regional product content priorities, aligning them with go‑to‑market plans and business objectives.
• Govern compliant product content, measuring engagement, effectiveness and commercial impact.
• Leverage client, market and competitor insights to refine positioning and identify growth opportunities.
• Establish success metrics to measure commercial impact and focus on business outcomes.

Required profile

• 10‑12+ years of experience in product marketing, investment marketing, proposition development or commercial strategy within asset management or financial services.
• Proven track record of product positioning, go‑to‑market strategy and delivering measurable business growth and fundraising results.
• Strong understanding of asset classes, investment strategies and market dynamics, with credibility to engage senior investment professionals.
• Leadership experience building high‑performing regional or global teams.
• Exceptional communication, storytelling and stakeholder‑management skills.
• Commercial and analytical acumen, using market intelligence and performance data to drive strategy.
• Degree in Marketing, Finance, Economics or related field; advanced qualifications are a plus.

Required skills