Domestic Marketing Executive

About the role

Universal Music Group (UMG) is looking for a Domestic Marketing Executive in Singapore. The role creates, plans and executes end-to-end marketing plans for domestic artists and products across digital platforms such as Facebook, Instagram, TikTok, Twitter and YouTube, using data to identify target audiences and trends and to encourage streaming and grow digital revenue.

Key responsibilities

• Create, plan and execute marketing plans for domestic artists and products across digital media platforms
• Use insights and data to identify target audiences and trends, and to design online (and sometimes offline) strategies that encourage streaming and grow digital revenue
• Maintain best practices to grow artists' social media accounts
• Handle digital ad buying and create engaging content for the right target audience
• Work with internal stakeholders to align on marketing priorities
• Build relationships with contacts inside and outside the music industry to create opportunities for artists locally
• Assist with organizing and running promotional tours (virtual and on-ground) and attend showcases, concerts and events when required
• Manage and optimise social media across Facebook, Instagram, Twitter, TikTok and YouTube, including planning the monthly calendar and running campaigns
• Handle digital ad buying primarily on Facebook, Instagram, TikTok and YouTube
• Manage media relations and brand partnerships, and engage influencers and creators for campaigns
• Work with the intern and external producers to create content and assets
• Compile marketing reports, decks and general administrative duties

Required profile

• Minimum 2 years of experience
• Bachelor's degree in a related field
• English and a second language (Mandarin or Malay) is a bonus

Required skills

• Social media management: Facebook, Instagram, Twitter, TikTok and YouTube
• Good to have: social listening tools such as Social Bakers
• Excellent project management skills, a positive attitude, a love of music and good time management