Global Product Marketing

About the role

Applied Materials, the global leader in materials science and engineering solutions, is seeking a Global Product Marketing professional to drive market growth and product positioning across Memory, Foundry, Logic, Advanced Packaging, and ICAPS segments. The role will shape go‑to‑market strategies, develop value propositions, and collaborate with cross‑functional teams to deliver innovative solutions.

Key responsibilities

• Define and maintain Market Requirements Specifications, business plans, value propositions, product positioning, and winning product definitions to drive revenue growth and market share.
• Lead market entry strategies, customer engagement plans, technology roadmap alignment, and new application development across multiple semiconductor segments.
• Analyze market trends, customer insights, competitive landscape, and third‑party reports to shape business strategy and GTM plans.
• Conduct TAM, SAM, and SOM assessments, including ROI benchmarking against existing technologies.
• Perform pricing analysis and recommend pricing strategies to maximize market penetration and profitability.
• Collaborate with Product Management, Marketing, Sales, and Engineering to ensure alignment of product strategy and GTM execution.
• Develop and monitor key business metrics such as adoption rates, conversion metrics, revenue impact, market share, and growth indicators.
• Create compelling customer‑facing presentations, marketing collateral, value‑proposition materials, and sales enablement content.
• Support development of customer personas, journey mapping, and segmentation strategies to enhance engagement and market penetration.

Required profile

• Bachelor’s or Master’s degree in Business, Marketing, Engineering, Semiconductor Technology, or a related field.
• Experience in market analysis, product marketing, GTM strategy, business planning, or product management, preferably within the semiconductor industry.
• Strong understanding of TAM/SAM/SOM modeling, ROI analysis, pricing strategy, and market research methodologies.
• Ability to analyze customer requirements, industry trends, competitive intelligence, and third‑party market reports.
• Experience developing business cases, product positioning, customer presentations, and marketing collateral.
• Excellent analytical, communication, stakeholder management, and cross‑functional collaboration skills.
• Familiarity with semiconductor markets, including Memory, Foundry, Logic, Packaging, and ICAPS segments is preferred.
• Willingness to travel up to 10 % of the time and relocate if required.