Global Product Marketing

About the role

Applied Materials, a global leader in materials science and engineering solutions for semiconductors and advanced displays, is hiring a Global Product Marketing professional. The position is based in Bangalore, India, and focuses on defining product strategy, go-to-market plans and business opportunities across memory, foundry, logic, advanced packaging and ICAPS segments.

Key responsibilities

• Define and maintain Market Requirements Specifications (MRS), business plans, value propositions, product positioning and winning product definitions to drive revenue growth and market share.
• Lead market entry strategies, customer engagement plans, technology roadmap alignment and new application development.
• Analyze market trends, customer insights, competition and industry reports to shape business strategy and go-to-market plans.
• Perform TAM, SAM and SOM assessments, including ROI benchmarking against existing technologies.
• Conduct pricing analysis and recommend pricing strategies to maximise penetration and profitability.
• Collaborate with Product Management, Marketing, Sales and Engineering teams on product strategy and GTM execution.
• Develop and monitor business metrics such as adoption rates, conversion, revenue impact, market share and growth indicators.
• Create customer-facing presentations, marketing collateral, value proposition materials and sales enablement content.
• Support customer personas, customer journey mapping and segmentation strategies.

Required profile

• Bachelor's or Master's degree in Business, Marketing, Engineering, Semiconductor Technology or a related field.
• Experience in market analysis, product marketing, GTM strategy, business planning or product management, preferably in the semiconductor industry.
• Ability to analyse customer requirements, industry trends, competitive intelligence and third-party market reports.
• Experience developing business cases, product positioning, customer presentations and marketing collateral.
• Familiarity with semiconductor markets (Memory, Foundry, Logic, Packaging, ICAPS) is preferred.

Required skills

• TAM/SAM/SOM modelling, ROI analysis, pricing strategy and market research methodologies.
• Strong analytical, communication, stakeholder management and cross-functional collaboration skills.

The role is full-time; travel is expected about 10% of the time, and relocation is eligible.