Head of Marketing (Payments)

About the role

We are seeking an experienced Head of Marketing to lead and elevate our global brand, marketing, and public presence across the fintech, payments, and Web3 ecosystem. You will shape positioning, drive brand awareness, grow communities, and translate marketing initiatives into measurable commercial outcomes.

Key responsibilities

• Own the company’s global brand strategy, positioning, messaging, and brand identity.
• Lead PR and corporate communications, including media relations, thought leadership, corporate announcements, and crisis communications.
• Develop and manage events and industry presence at major fintech and Web3 conferences, partner events, and community activities.
• Drive social media and content strategy across LinkedIn, X, Instagram, YouTube, and relevant regional platforms.
• Build and grow merchant, partner, and customer communities, including advocacy, referral, ambassador, and co‑marketing programmes.
• Lead a team of 3–5 marketing professionals across PR, content, social, brand, and events.
• Own the marketing budget, agencies, vendors, and marketing KPIs.
• Collaborate with Sales, Product, Legal, and Compliance to ensure marketing activities support business objectives and regulatory requirements.
• Establish relationships with fintech, payments, Web3, digital‑asset media, KOLs, and industry partners across Southeast Asia and Greater China.

Required profile

• 8+ years of marketing experience, with at least 3 years in a leadership role.
• Strong experience in fintech, payments, banking, Web3, cryptocurrency, or digital assets.
• Broad marketing experience across brand, PR, events, social media, content, and community.
• Experience working within a regulated financial services environment.
• Regional experience across Southeast Asia and/or Greater China.
• Commercial mindset with ability to link marketing activities to measurable business outcomes.
• Hands‑on, entrepreneurial attitude and comfort in a fast‑paced scale‑up environment.
• Willingness to travel across the region.

Required skills

• LinkedIn
• X (Twitter)
• Instagram
• YouTube