Marketing Manager, APAC YouTube Shorts

About the role

Google is looking for a Marketing Manager to lead YouTube Shorts growth across the APAC region. You will shape the product’s positioning, drive go‑to‑market strategy, and collaborate with global, regional and local teams to increase user adoption and creator engagement.

Key responsibilities

• Define and localise the value proposition, message houses and core narratives for YouTube Shorts and emerging creator features.
• Build and execute go‑to‑market plans, including product research, insight generation and value‑proposition development.
• Manage Above The Line (ATL) and Below The Line (BTL) campaigns and activations, balancing local relevance with global cohesion.
• Coordinate across multiple countries, languages and cross‑functional teams to ensure consistent execution.
• Develop best practices, advocate innovation and propose creative solutions to achieve growth targets.
• Track campaign performance, analyse data and iterate to improve marketing execution and product health.

Required profile

• Bachelor’s degree or equivalent practical experience.
• Minimum 6 years of marketing experience with a focus on product, growth or brand management in consumer technology or digital platforms.
• Proven experience launching regional marketing campaigns or product‑driven growth initiatives across APAC markets.
• Ability to manage go‑to‑market planning, generate insights and influence strategy with data.
• Demonstrated talent for building relationships and collaborating with global, regional and local cross‑functional teams.

Required skills