Marketing Manager – Live Events & IP

About the role

We are seeking an experienced Marketing Manager to lead end‑to‑end marketing strategy and execution for live performances, events and IP projects across Singapore and international markets. The role will drive brand building, ticket sales growth and audience development while collaborating with local vendors and partners.

Key responsibilities

• Develop and execute comprehensive marketing strategies for live performances, events and IP projects aligned with revenue and brand objectives.
• Manage full‑funnel campaigns across digital and offline channels, including social media (Instagram, Facebook, TikTok, Xiaohongshu), SEM/SEO, email marketing, OOH, media partnerships and influencer collaborations.
• Oversee ticketing marketing initiatives, optimise conversion funnels and partner with ticketing platforms to maximise sales.
• Own local marketing budget, track ROI and provide regular performance reports with actionable insights.
• Build and nurture relationships with local media, industry stakeholders, KOLs and community partners to amplify brand reach.
• Lead local brand positioning, define market‑specific brand voice and ensure consistency with global guidelines.
• Monitor entertainment industry trends, competitor activities and audience preferences, proposing innovative tactics.
• Assist in pricing strategy creation, ticketing RFPs, sponsor procurement and stakeholder engagement for tourism initiatives.

Required profile

• Bachelor’s degree in Marketing, Communications, Business Administration or related field.
• 5+ years of marketing experience, including 2–3 years in a managerial role, preferably in live entertainment, events, ticketing or lifestyle sectors.
• Proven track record of launching and scaling campaigns that drive ticket sales or audience growth.
• Deep understanding of Singapore media landscape, digital marketing ecosystem and local consumer behaviour.
• Strong data literacy and experience with analytics tools.
• Excellent written and spoken English and Mandarin.
• Strong project management, multitasking and stakeholder management abilities.

Required skills

• Google Analytics
• Social media insights tools
• SEM/SEO

What we offer

• Competitive remuneration package commensurate with experience.
• Vibrant, multicultural working environment in a fast‑growing live entertainment company.