Marketing Specialist – Growth & ASO

About the role

Notewise is seeking a Marketing Specialist to accelerate growth and improve discoverability across app stores and digital acquisition channels. You will combine analytical rigor with creative product messaging to boost visibility, conversions, and downloads.

Key responsibilities

• Own and continuously improve App Store Optimization (ASO) for the App Store and Google Play, including listings, keywords, creatives, localization, and experiments.
• Analyze store, acquisition, and user data to identify growth opportunities and enhance visibility and conversion rates.
• Develop and optimize SEO, product positioning, and messaging across acquisition channels.
• Plan, manage, and optimize paid acquisition campaigns on Google Ads, Apple Ads, Meta, TikTok, and other platforms.
• Run data‑driven experiments on messaging, creatives, store listings, and acquisition funnels.
• Collaborate with product, design, and content teams on marketing campaigns and growth initiatives.

Required profile

• 2+ years of professional experience in marketing, growth, ASO, or user acquisition.
• Strong analytical and problem‑solving skills, comfortable working with data, metrics, and experiments.
• Solid product sense and understanding of positioning, messaging, and user needs.
• Hands‑on, proactive, detail‑oriented, and able to take ownership from analysis through execution.

Required skills

• App Store Optimization (ASO) – store listing optimization, keyword strategy, conversion optimization.
• Search Engine Optimization (SEO) and product positioning.
• Paid acquisition platforms: Google Ads, Apple Ads, Meta Ads, TikTok Ads.
• Data analysis and experimentation.