Product Marketing Manager, Performance Advertising (Travel)

About the role

The Content & Services Product Solutions & Operations (PSO) team is looking for a Product Marketing Manager to own the go‑to‑market strategy for performance advertising solutions aimed at Travel and Entertainment advertisers. You will translate product capabilities into outcome‑driven narratives that help advertisers drive bookings, revenue, and return on ad spend across complex customer journeys.

Key responsibilities

• Develop and execute the go‑to‑market plan for Travel‑focused performance advertising solutions.
• Collaborate with Sales, Product, and regional GTM teams to capture advertiser needs and shape closed‑loop performance offerings.
• Craft positioning, messaging, and sales narratives that link platform features to Travel‑specific goals such as demand generation and booking conversion.
• Equip Sales teams with playbooks, training, and objection‑handling tools tailored to the Travel and Entertainment vertical.
• Provide product teams with market insights and advertiser feedback to influence roadmap priorities.
• Lead onboarding and enablement programs that help Travel brands launch, optimize, and scale campaigns.
• Monitor adoption, usage, and performance impact to refine GTM tactics.
• Partner with cross‑functional teams to create regional initiatives that unlock incremental growth.
• Produce thought‑leadership content on performance marketing trends in Travel.

Required profile

• Minimum 4 + years of product marketing experience, preferably in performance advertising.
• Demonstrated experience working with Travel advertisers or closed‑loop products.
• Strong ability to translate technical product features into clear, business‑focused messaging.
• Proven track record of collaborating with Sales, Product, and regional teams.

Required skills