Regional Marketing Specialist – South East Asia

About the role

Binance is seeking a Regional Marketing Specialist to lead community‑focused marketing initiatives across South East Asia. You will work hands‑on to design, launch, and optimise campaigns that grow engagement, reach, and conversion for our blockchain ecosystem.

Key responsibilities

• Develop and execute integrated marketing campaigns from strategy to performance measurement.
• Create new content, test channels, and optimise creatives for acquisition growth.
• Build and nurture community on local social platforms, increasing reach and engagement.
• Moderate forums, chat groups, and social channels to foster positive interaction.
• Identify and manage KOLs, affiliates, and incentive programmes.
• Coordinate cross‑functional efforts with BD, marketing, and research teams.
• Plan and deliver online and offline events, handling budgeting, vendor negotiations and finance management.

Required profile

• 2+ years experience launching community initiatives (forums, ambassador programs, events, newsletters, social media).
• 1+ year experience managing online/offline events.
• Proven track record with Telegram or similar community platforms.
• Strong understanding of cryptocurrency terminology and trends.
• Fluent English; additional languages a plus.
• Excellent organisational, multitasking and time‑management abilities.

Required skills

What we offer

• Opportunity to shape the future of a leading global blockchain ecosystem.
• Collaboration with world‑class talent in a flat, user‑centric organization.
• Fast‑paced projects with significant impact.