Social Media Executive / Senior Social Media Executive

About the role

Singapore Airlines is looking for a Social Media Executive (or Senior Social Media Executive) to join a team that manages its official social media channels. The role engages new and existing customers and helps build brand advocates across the social web. It involves 12-hour shifts, up to four times a week, to cover 24/7 monitoring of the channels.

Key responsibilities

• Manage the airline's social media presence on Facebook, X, Instagram, LinkedIn, TikTok and YouTube, answering fan queries promptly
• Influence positive public perception through online customer engagement
• Give customers a way to share feedback on products and services and get their questions answered
• Vet daily posts and monitor sentiment on key issues or campaigns
• Analyse social media data and share insights to improve products, services and customer experience
• Find new ways to delight customers and build brand loyalty, and stay up to date with social media trends
• Other duties as assigned

Required profile

• Bachelor's degree in Mass Communications or a related field; fresh graduates are welcome
• At least one to two years of experience in communications, public relations or social media
• Strong verbal and written communication skills and data analytical skills
• Able to spot issues or service lapses quickly, work independently and multi-task with minimal guidance
• Natural warmth, empathy, teamwork, conscientiousness and emotional intelligence

Required skills

• Good understanding of social media community management
• Experience with social media management platforms and social analytics tools is an advantage