Account Director / Senior Account Director

About the role

Publicis Communications, the creative communications hub of Publicis Groupe in Singapore, is looking for an experienced Account Director or Senior Account Director to act as a senior communications specialist and strategic client lead across a portfolio of high-profile corporate and consumer brands. The role leads accounts such as Science Centre Singapore, TWG Tea and PropertyGuru, covering communications strategy, senior client counsel, earned media and reputation, integrated campaign development, team leadership and account growth. At Senior Account Director level, the person also contributes to the agency's senior leadership bench, with responsibility for people development, business growth and the quality of the agency's communications thinking.

Key responsibilities

• Lead senior client relationships and act as trusted counsel on communications strategy, reputation, positioning and campaign direction, anticipating client needs and proactively correcting course.
• Own the earned communications strategy, including corporate profiling, consumer storytelling, thought leadership, media engagement and issues preparedness, and build strong relationships with editors, journalists, creators and influencers.
• Counsel teams and clients on messaging and narrative, guide the development of strategic plans, press materials, speeches and briefing documents, and partner with Creative, Social, Influence and other teams on integrated campaigns.
• Lead stakeholder engagement, oversee major launches, media programmes, activations, briefings and events, and represent clients and the agency in senior engagements.
• Lead, coach and develop Account Managers, Executives and juniors, set the strategic and quality bar, resource accounts with the right specialists and build capable, motivated teams.
• Own the commercial health of accounts, including scope, resourcing, budget, profitability and contracts, and lead or take a senior role in new business development.

Required profile

• Approximately 10+ years of relevant PR and communications experience, ideally in an agency environment, with a proven track record leading client relationships and teams.
• Deep, hands-on PR and earned communications expertise, having personally led communications strategy, media narratives, senior media engagement and client counsel.
• Proven ability to lead multiple accounts and teams, manage resourcing and commercial considerations, and maintain quality across a demanding portfolio.
• Experience across corporate and consumer communications is strongly preferred; exposure to public-sector/institutional, luxury/lifestyle, property/technology or similar complex categories is advantageous.
• For Senior Account Director candidates: demonstrated ability to mentor senior team members, drive growth areas and contribute to agency-wide leadership and capability building.

Required skills

• Strong strategic judgement connecting business objectives, audience insight, reputation and earned opportunity into a clear communications recommendation.
• Established understanding of the Singapore media and stakeholder landscape, with credible senior media relationships.
• Excellent writing, messaging and editorial judgement, and the confidence to counsel senior clients and spokespeople.