APAC Marketing Director

About the role

Lumen is looking for its most senior marketing executive in APAC. The role leads the planning and execution of marketing activities to achieve the financial and strategic objectives of the business, covering marketing strategy, marketing operations, sales and product alignment, budget management and tracking return on marketing investment. It calls for considerable senior leadership experience and a proven track record in marketing management.

Key responsibilities

• Develop and execute marketing strategies and plans aligned with business goals, including regional go-to-market alignment between sales, marketing and product management
• Analyse market trends, demand, segmentation and targeting, and map the buying process for products and services in the region
• Run regional marketing programs and campaigns, combining global assets with local campaigns, using inbound and outbound techniques and sales plays
• Work with corporate AR and PR on an in-region public relations, analyst relations and social media plan
• Support product launches with APAC product and sales teams, and run account-based marketing to drive upsell and cross-sell
• Oversee integrated marketing execution, including events and digital marketing, data insights, and manage the web and digital strategy
• Manage the marketing budget, headcount and investment strategy, and oversee P&L

Required profile

• At least 12+ years of B2B marketing experience
• Seasoned people leader with direct experience managing a regional team
• Proven ability to link demand creation to the sales pipeline, including lead development, nurturing and tele-prospecting
• Track record of brand management for B2B organisations and media and analyst relations
• History of building programs across different routes to market and countries in APAC

Required skills

• Marketing automation, marketing operations, integrated and digital marketing
• Account-based marketing and customer marketing
• Excellent verbal, written and presentation communication skills
• Strategy development, execution and data-driven decision making