APAC Product Manager - OTC/Consumer Health
Dexcom · Singapour
Job description
About the role
Dexcom, a global leader in continuous glucose monitoring, is hiring an APAC Product Manager for its OTC/Consumer Health portfolio. The role develops and guides short- and long-term product development plans, acts as a brand custodian and leads go-to-market plans, working with global product teams, market insights, customer experience and local marketing teams.
Key responsibilities
- Develop and guide implementation of strategic product development plans, including annual brand plan support, with a clear value proposition aligned to regional and global objectives.
- Act as brand custodian and guide country teams in delivering commercial product campaigns and customer engagement strategies for HCPs, consumers and payors.
- Analyse market trends, customer needs and competition with Market Insights, CX and local marketing teams to inform product decisions.
- Lead go-to-market plans for new product launches and market entries, and support product lifecycle management from launch through growth, maturity and end-of-life.
- Review product performance analyses and market insights to make data-driven decisions and take corrective action.
- Keep up with industry trends and lead functional teams in building and approving geographical expansion business cases.
Required profile
- Bachelor's degree in Marketing, Business Administration or a related field; a graduate degree may be desirable with 4 years of related experience.
- Regional upstream marketing experience.
- 8-12 years of progressive experience in healthcare or ETC/medical devices, with diabetes experience preferred.
- Good knowledge of major healthcare systems in APAC and of competitors and industry trends.
Required skills
- Strong analytical skills and a data-driven approach to measuring marketing impact.
- Ability to lead and collaborate with cross-functional teams and with global, regional and local management.
- Familiarity with market research, business strategy, partner management and relevant studies.
What we offer
- A full and comprehensive benefits program.
- Growth opportunities and career development through in-house learning programs and/or tuition reimbursement.
- Travel required of 15-25%.
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Published 13 hours ago
Expires 1 month from now
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Dexcom
Singapour
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