Assistant Director, Communications & Marketing

About the role

IMDA's Communications & Marketing Division is looking for an Assistant Director to lead a team and drive its strategic communications, branding, executive communications, corporate communications, media engagement and press office functions. The role covers the infocomm and media industry in Singapore.

Key responsibilities

• Strategic communications and branding: lead the overarching communications framework, key narratives and integrated comms plans across departments and stakeholders; advise internal teams so speeches and materials align with strategy; oversee corporate identity guidelines and data sense-making, message testing and media analytics, and encourage AI and modern tech workflows
• Executive communications and thought leadership: run thought leadership initiatives and speeches and presentations for senior leadership, and identify and curate speaking platforms and outreach opportunities
• Corporate communications: plan and manage corporate publications and collaterals such as the Annual Report, impact e-newsletter and infographics; appoint and manage creative, PR and other agencies and their contracts
• Media engagement and press office: own the media engagement strategy, handle media queries, crisis management and proactive pitching; follow overseas media trends to secure coverage for IMDA and Singapore's industry; manage foreign media visits when needed; evaluate the impact of media efforts

Required profile

• Minimum 15 years of relevant experience in public relations, government comms, public affairs or journalism
• Minimum 5 years of team and staff management experience
• Experience pitching to journalists, especially in tech, media, manpower and business beats, is a plus
• Ability to turn business unit needs into strategic communications plans
• Highly driven, able to deliver in a fast-paced environment, self-starting and able to work independently while being a team player
• Interest in the tech and media industry

Required skills

• Creative writing and presentation skills
• Managing senior stakeholders for public engagements
• Project management and quick turnarounds
• Managing third-party agencies, vendors and suppliers