Assistant Director of Sales - China Market

About the role

Fairmont Singapore and Swissôtel The Stamford, two Accor hotels in Singapore, are looking for an Assistant Director of Sales focused on the China market. The role acts as the main point of contact for China luxury travel agencies and key partners, manages agency and corporate accounts and drives growth in suite and Fairmont Gold bookings from China.

Key responsibilities

• Serve as the primary contact for China luxury travel agencies and key partners, handling day-to-day relationships and resolving queries via WeChat and other China-market channels.
• Manage and grow relationships booked through Accor's HERA program, Virtuoso, American Express Fine Hotels & Resorts, Signature Network Travel, bedbanks and OTAs (mainly Trip.com).
• Grow suite and Fairmont Gold share of bookings from China and pursue new revenue opportunities within existing agency and account relationships.
• Monitor China market production by segment and channel against budget and forecast, adjusting account coverage and sales priorities as needed.
• Generate and convert MICE leads from China, directly and through intermediaries.
• Manage and grow the China corporate account base.
• Collaborate with hotel teams, Global Sales Offices, Distribution and Business Development colleagues to convert leads and drive incremental revenue.
• Promote the hotel in China through Redbook (Xiaohongshu), WeChat and other digital and social channels, and take part in sales missions, client events, trade shows and site inspections.
• Travel regularly to key China source-market cities to meet agencies and accounts in person.

Required profile

• Bachelor's degree or diploma, preferably in Hospitality Management, Business or a related field.
• 5-7 years of hotel sales experience, with a strong background in luxury leisure and proven experience managing China market agency and travel trade relationships.
• Fluent spoken and written Mandarin and English.
• Strong relationship management skills, integrity, independence and flexibility, with willingness to travel extensively within China and the region.

Required skills

• Working knowledge of HERA, hotel CRM, PMS/Opera and Sales & Catering systems (especially Delphi), and Agency 360.
• Proficiency with WeChat and other China digital and social platforms.
• Experience with luxury travel consortia such as Virtuoso, American Express Fine Hotels & Resorts and Signature.

Candidates apply through the Accor careers site.