Assistant Director / Senior Manager, Digital Strategy & Performance

About the role

Raffles Hotel Singapore, a historic 19th-century luxury hotel, is looking for an Assistant Director / Senior Manager of Digital Strategy & Performance. The role covers the hotel's digital strategy, e-commerce and performance marketing, advising on brand.com, microsites, Luxury Consortias, online travel agents (OTA) and global distribution systems (GDS), and managing hotel websites, social media and paid and organic digital campaigns.

Key responsibilities

• Drive the hotel's digital and e-commerce strategy and manage performance agencies using data analytics
• Manage vendors for website enhancements and advise on content for the main site, microsites and F&B, Arcade and Spa sites, ensuring SEO and SEM synergy
• Work with Revenue Management on OTA communications and collaborate with Luxury Consortias
• Create and manage content for all social media channels and supervise social media agencies
• Review digital partnership opportunities, manage digital reporting tools and supervise improvement action plans

Required profile

• Bachelor's degree in Business, Marketing, Communications or equivalent
• Minimum of 8 years of relevant digital marketing experience; hospitality experience is an advantage
• Fluent oral English and written English; Mandarin is required, other languages are an advantage
• Service-oriented, detail-focused, good presentation and influencing skills, multicultural awareness and flexibility

Required skills

• Detailed understanding of digital marketing and social media
• Google Analytics and SEO
• Content production, copywriting and video/photo editing tools

What we offer

• 5-day work week
• Duty meals and colleagues' discount or preferential room rates at worldwide Accor hotels
• Flexible benefit covering dental, optical, vacation expenses and children's education
• Medical and wellness benefit with comprehensive insurance coverage
• Career development, growth and learning opportunities locally and overseas