Assistant Director, Strategic Communications (National Day Parade)

About the role

This role supports the development and execution of the long-term Strategic Communications plan for the National Day Parade (NDP), helping shape national communications objectives. It sits within the NDP Organising Structure and works closely with government agencies and the media relations community.

Key responsibilities

• Serve as the Strategic Communications liaison to the Whole-of-Government (WoG) and the Secretariat to the Chairman, Strategic Communications Group, as part of the NDP Organising Structure.
• Coordinate and synchronise NDP Strategic Communications objectives and plans with the Media Relations Committee, NDP Sub-Committees and relevant WoG agencies.
• Establish and institutionalise workflows and processes to keep the NDP portrayal consistent and coherent across years.
• Drive key workstreams including narrative planning, digital engagement, behavioural insights, content generation, roadshows, contingency planning and public feedback management.
• Keep plans effective by staying aware of the evolving information landscape, geopolitical developments on national identity and social cohesion, and stakeholder sentiments.
• Follow through on the operationalisation and execution of communications plans before, during and after the parade.

Required profile

• Educated in Communications, Strategic Communications, Media Studies or a related field (preferred).
• At least 6 years of experience in corporate communications, crisis communications, strategic communications planning, media management, community outreach and engagement or related fields.
• Extensive experience working with a diverse range of stakeholders.
• Good organisational skills, creative problem-solving aptitude and a proactive mindset.

Required skills

• Strong communication and interpersonal skills.
• Ability to build positive partnerships and collaborations with stakeholders.
• Sensitivity to information policies and operational security on sensitive information.

Only shortlisted candidates will be notified.