Assistant Manager / Manager, Brand & Content

About the role

Singapore Global Network (SGN), a division of EDB, connects a community of 220,000 overseas Singaporeans and friends of Singapore. This hands-on role sits in SGN's Brand & Content team, supporting brand and content marketing that promotes SGN as an international networking community and helps build a positive member experience. It also shapes global perceptions of Singapore as a city where international talent can live, work and play.

Key responsibilities

• Drive the ideation, development and execution of brand initiatives and marketing campaigns that grow SGN's digital following, network membership and brand experience
• Work with marketing agencies to run campaigns across online and offline channels
• Custodian of the SGN brand: review the effectiveness of the brand toolkit and propose improvements
• Identify brand partners to enhance the value offered to members
• Shape the content strategy and create content such as short-form videos, human-interest stories, explainer videos, editorial, event coverage and guides, working with content agencies, media publishers and partners
• Collaborate with product and regional teams to promote opportunities in Singapore for global talent and entrepreneurs, and identify content creators and key opinion leaders
• Measure and report on brand, campaign and content performance using marketing analytics and social listening tools, and turn insights into recommendations

Required profile

• Digital native with a fun, creative and energetic personality
• 1-3 years of experience (or equivalent internships/projects) in digital marketing, content, communications or social media; agency or media production house experience welcome but not mandatory
• Hands-on experience planning and running digital campaigns, creating content and managing social media channels
• Strong writing skills and attention to detail
• Comfortable experimenting with short-form content and willing to be behind or in front of the camera when needed
• Independent, self-motivated and able to manage priorities and deadlines
• Singapore citizen

Required skills

• Familiarity with social platforms and trends
• Basic experience with tools such as video editing apps (e.g. CapCut), analytics platforms (e.g. Google Analytics) or social listening tools, or willingness to learn them