Assistant Manager / Manager, Brand & Content

About the role

Singapore Global Network (SGN), a division of EDB, supports a community of 220,000 overseas Singaporeans and friends of Singapore. This hands-on role sits in SGN's Brand & Content team, driving brand and content marketing that promotes SGN as an international networking community and helps build a positive member experience. It also shapes global perceptions of Singapore as a city where international talent can live, work and play.

Key responsibilities

• Drive the ideation, development and execution of brand initiatives and marketing campaigns that grow SGN's digital following, network membership and brand experience.
• Work with marketing agencies to run campaigns across online and offline channels.
• Custodian of the SGN brand: review the effectiveness of the brand toolkit and propose improvements, and identify brand partners for collaboration.
• Shape the content strategy and create content such as short-form videos, human-interest stories, explainer videos, editorial, event coverage and guides, working with content agencies, media publishers and creators, including key opinion leaders.
• Collaborate with product and regional teams to promote opportunities in Singapore for global talent and entrepreneurs.
• Measure and report on brand, campaign and content performance using marketing analytics and social listening tools, and turn insights into recommendations.

Required profile

• Digital native with a fun, creative and energetic personality; 1-3 years of experience (or equivalent internships/projects) in digital marketing, content, communications or social media.
• Hands-on experience planning and running digital campaigns, developing content and managing social media channels.
• Comfortable experimenting with short-form content and willing to be behind or in front of the camera when needed.
• Strong writing skills, attention to detail, and familiarity with social platforms and trends.
• Basic experience with video editing apps, analytics platforms or social listening tools, or willingness to learn them.
• Independent, self-motivated, able to manage priorities and timelines, and enjoys teamwork.
• Singapore citizen.