Assistant Manager / Manager, Strategic Communications (Social Media)

About the role

The Singapore Tourism Board's (STB) Communications Division sits within the Marketing Group and supports STB in public relations, media engagement and marketing campaigns to drive corporate and destination messaging. As a Strategic Communications Social Media Manager, you will manage STB's corporate social media channels (Instagram, Facebook and LinkedIn), plan the content calendar, curate and create content, and build an engaged online community.

Key responsibilities

• Oversee and manage STB's corporate social accounts on LinkedIn, Instagram and Facebook, including planning the social content calendar and keeping content consistent.
• Curate and create content (copywriting, editing, photography, filming) covering employer branding, policies and enforcement, tourism careers and technology adoption.
• Monitor, review and track social media performance.
• Manage community engagement and build an engaged online community.
• Handle event and on-ground coverage, filming and photography, content partnerships, and manage issues and crises.
• Support media monitoring across media and social channels and support corporate events such as the Tourism Industry Conference and Singapore Tourism Awards.
• Guard the corporate logo by overseeing its guidelines and advising internal and external stakeholders on its use in social and video content.

Required profile

• At least 1 year of social media management experience, including social calendar planning, content creation and copywriting, paid social advertising and social media monitoring.
• Strong verbal and written communication skills.
• Good project management skills, attention to detail and ability to work independently.
• Team player with good interpersonal skills to manage internal and external stakeholders.

Required skills

• Familiarity with Canva and CapCut.
• Social media management and content creation.

Shortlisted candidates will be contacted within 2 weeks of the closing date; only shortlisted candidates will be notified.