Assistant Manager/Manager, Strategic Communications

About the role

The Singapore Tourism Board's (STB) Communications Division sits within the Marketing Group and supports STB in public relations, media engagement and marketing campaigns to drive corporate and destination messaging while safeguarding its corporate identity and reputation. As a Strategic Communications Social Media Manager, you will shape STB's corporate identity and keep audiences informed through various channels, overseeing the corporate social media channels and the overarching social strategy, including the content calendar and content creation.

Key responsibilities

• Manage STB's corporate social accounts on LinkedIn, Instagram and Facebook, increasing followers and engagement and building advocates aligned with strategic messages
• Develop a cohesive content calendar supporting the Board's objectives and key messages, and create engaging content
• Curate and create content (copywriting, editing, photography, filming) covering employer branding, policies and enforcement, tourism careers and technology adoption
• Monitor, review and track social media performance
• Oversee community management and build an engaged online community
• Handle event and on-ground coverage, filming and photography, content partnerships, and manage issues and crises
• Support media monitoring across media and social channels, and support corporate events such as the Tourism Industry Conference and Singapore Tourism Awards
• Guard corporate logo guidelines and advise internal and external stakeholders on their use, especially for social and video content

Required profile

• At least 1 year of social media management experience, including social calendar planning, content development and curation, copywriting, paid social advertising and social media monitoring
• Strong verbal and written communication skills
• Good project management skills, attention to detail and ability to work independently
• Team player with good interpersonal skills to manage internal and external stakeholders

Shortlisted candidates will be contacted within 2 weeks of the closing date; only shortlisted candidates will be notified.