Social Strategist (Manager/Senior Manager)

About the role

STB is looking for a Social Strategist (Manager/Senior Manager) to act as the resident expert on social strategy within its social department. The role develops the frameworks, playbooks and strategic direction that the wider team builds on, while staying hands-on to deliver. It works across the department and with key external partners so that STB's social presence is coherent, forward-looking and effective.

Key responsibilities

• Develop, review and own the overarching social strategy, including the frameworks and playbooks that guide the team's work, and update it in response to performance data, platform shifts and marketing objectives.
• Own performance for the Visit Singapore (VS) social channels: monthly reports with clear insights and recommendations, plus quarterly and annual reviews presented to stakeholders.
• Review the social channel mix annually, assessing performance, audience fit and strategic relevance, and recommend how resources should be allocated.
• Identify emerging channels and closed communities, run pilots with go-to-market approaches, and assess viability and scalability; own successful pilots and lead horizon scanning for the department.
• Take part in developing key campaigns and drive social strategy from planning through to execution, working across functions.
• Oversee paid social strategy together with the Digital and Media team, ensuring paid efforts integrate with organic activity and align to campaign objectives.

Required profile

• Minimum 5 years of experience in social media strategy, with a track record of developing and owning social strategies for brands.
• Experience conducting channel mix reviews and making evidence-based recommendations on platform investment.
• Experience identifying, assessing and running pilots on emerging platforms, from concept to recommendation.
• Experience with paid social strategy and an understanding of how paid and organic efforts intersect.
• Experience in futures thinking, trend analysis or horizon-scanning.
• Ability to manage multiple workstreams, collaborate across teams, and communicate strategy clearly and persuasively.
• Excellent written and spoken English, with strong presentation skills.

Required skills

• Strong command of the social media landscape across platforms, formats, audience behaviour and content trends.
• Analytical skills to turn data and insights into strategic recommendations, with a disciplined approach to performance measurement and reporting.